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這是一個以”街頭攝影”,文化與高新科技整合行銷的案例,這個攝影藝術的表現形式為包裝的廣告,不像一些低端的狂轟亂炸式的吹捧某產品,而是以一種紀錄的方式,表現這iMac與紐約人的生活有多密切。無怪,Apple系列產品在美國是這麼受歡迎。

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